Our Story

About Fushi

Born in 2008, Fushi meaning ‘eternal life’, began with the combined cultural heritage of Rannesh Jansari and Ria Pattni and from Ayurvedic family recipes handed down by their grandparents, who blended oils and infused herbs to create natural remedies.

Today, we create ethically sourced health and beauty products in our London workshop combining hand-blended, fresh & cold-pressed organic oils and herbs from this season’s harvest. Staying true to our values and supporting developing communities, global farmers and growers, helps us provide sustainable ingredients for award-winning products that enhance the wellbeing of our customers. 


  • PURITY

    We use 100% natural, either organic or wild crafted ingredients, that are free from GM with no harmful chemicals or preservatives. Over 85% of our products are certified Organic with the Soil Association and all our products are suitable for vegetarians and over 99% are suitable for vegans.



  • HUMILITY

    Our work enables us to give back by supporting the communities where we source our ingredients from, alleviate poverty and promote self reliance.

  • EARTH FRIENDLY

    We care deeply about the planet and are passionate to promote our ethos of ethical & sustainable living. We use fewer resources, reuse and recycle wherever possible and we are accredited by the Ethical Company Organisation and rank within the Top 10 ethical health & beauty brands on The Good Shopping Guide.



  • INTEGRITY

    Inspired by Ayurvedic therapies, we draw inspiration from our cultural heritage, family wisdom and recipes handed down from our grandparents. No hype – just pure, honest ingredients.

  • HANDMADE

    Our products are created, blended and infused by hand in our London workshop. Our food-grade oils are cold and fresh-pressed, unrefined, organic and our herbs are fresh and biodynamically grown to retain maximum potency and efficacy. Our ingredients are sourced from this season’s harvest, meaning everything we make is less than three months old.