Cookie & Privacy Policy

Fushi Wellbeing Ltd - Last Updated: February 2026

1. INTRODUCTION

Fushi Wellbeing Ltd ("we", "us", "our") is committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy and Cookie Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.fushiwellbeing.com or purchase our products.

Data Controller: Fushi Wellbeing Ltd, Unit 9 Roslin Road, Roslin Square, Acton, London, W3 8DH, United Kingdom

Contact: https://fushiwellbeing.com/pages/contact-us

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

When you interact with our website, we may collect:

• Personal identification information (name, email address, phone number, postal address)
• Account credentials (username and encrypted password)
• Payment information (processed securely by third-party payment processors)
• Order history and preferences
• Customer service communications and feedback
• Reviews and ratings you submit
• Survey responses and quiz answers
• Chatbot conversation data

2.2 Information Collected Automatically

When you visit our website, we automatically collect:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, clickstream data, search queries)
• Cookie and tracking technology data (see Cookie Policy below)
• Shopping cart and browsing behaviour
• Analytics data (customer lifetime value, attribution, profitability metrics)

3. LEGAL BASIS FOR PROCESSING

We process your personal data under the following legal bases:

• Contract Performance (Article 6(1)(b) UK GDPR): Processing necessary to fulfil your orders, provide customer service, and manage your account
• Legal Obligation (Article 6(1)(c) UK GDPR): Processing required for tax, accounting, and regulatory compliance
• Consent (Article 6(1)(a) UK GDPR): Marketing communications, cookies (where required), and optional surveys
• Legitimate Interests (Article 6(1)(f) UK GDPR): Fraud prevention, website analytics, business operations, improving our services, and collecting customer feedback

4. HOW WE USE YOUR INFORMATION

We use your information to:

• Process and fulfil your orders
• Manage your customer account and subscriptions
• Provide customer support through live chat, chatbots, and support tickets
• Send order confirmations, shipping updates, and transactional communications
• Send marketing communications (with your consent)
• Improve our website, products, and services through analytics
• Personalize your shopping experience and provide product recommendations
• Detect and prevent fraud or security issues
• Comply with legal obligations (tax, accounting, regulatory requirements)
• Administer loyalty programmes and referral schemes
• Conduct surveys and collect customer feedback

Automated Processing and Profiling:

We may use automated processing and profiling technologies to personalise your shopping experience, provide product recommendations, improve marketing relevance, and optimise website performance. These activities do not produce legal or similarly significant effects on you.

5. THIRD-PARTY SERVICE PROVIDERS AND DATA SHARING

We engage trusted third-party service providers to support our business operations. These providers act as data processors and only process your data on our instructions.

5.1 Analytics and Tracking

To understand customer behaviour and improve our services:

• Google Analytics (website analytics)
• TripleWhale (analytics and attribution tracking)
• Lifetimely LTV & Profit by AMP (customer lifetime value analytics
• Taly (analytics platform)

5.2 Marketing and Advertising

To deliver personalized advertising (with your consent):

• TikTok (social media advertising and pixel tracking)
• Pinterest (social media advertising and pixel tracking)
• Facebook/Meta Pixel (social media advertising)
• Data Feed Watch Shopping Feeds (product feed management for advertising)

5.3 Customer Communication and Support

To provide customer service and support:

• AI Chatbot (chatbot interactions - "Ask Ria")
• Zendesk (customer support platform and ticket management)
• Sprout Social (social media customer service)

5.4 Reviews and Customer Feedback

To collect and display customer reviews and manage loyalty programmes:

• Stamped Reviews (customer reviews platform)
• Stamped Loyalty & Referrals (loyalty programme and referral management)
• Moast (social proof and reviews)
• Grapevine Surveys (customer survey platform)
• RevenueHunt Recommender Quiz (product recommendation quizzes)

5.5 E-commerce and Shopping Experience

To enhance your shopping experience:

• Recharge (subscription management)
• CartBot (shopping cart recovery and behaviour tracking)
• Boost AI Search & Filter (search functionality and query tracking)

5.6 Cookie Consent Management

• Pandectes GDPR (cookie consent banner and preference management)

5.7 Other Essential Services

• Payment processors (secure transaction processing)
• Shipping and logistics providers (order fulfilment and delivery)
• Email service providers (transactional and marketing emails)
• Website hosting and cloud storage providers

5.8 Legal and Regulatory Sharing

We may disclose your information if required by law or in response to valid legal processes (court orders, subpoenas, or regulatory requests).

5.9 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the successor entity.

6. INTERNATIONAL DATA TRANSFERS

Some of our service providers are located outside the UK and European Economic Area (EEA), including providers located in the United States. When we transfer your data internationally, we ensure appropriate safeguards are in place:

• Standard Contractual Clauses (SCCs) approved by the UK ICO
• Adequacy decisions by the UK government
• Other lawful transfer mechanisms under UK GDPR

You may request information about the safeguards we use for international transfers by contacting us via https://fushiwellbeing.com/pages/contact-us.

7. DATA RETENTION

We retain your personal data only for as long as necessary:

• Order and transaction data: Minimum 6 years for tax and accounting compliance (HMRC requirements)
• Customer account data: Until you request deletion or after 7 years of inactivity
• Marketing consent: Until you withdraw consent or after 2 years of inactivity
• Analytics data: Typically 26 months (Google Analytics default)
• Chat and support data: 3 years for customer service quality and training purposes

8. YOUR DATA PROTECTION RIGHTS

Under UK GDPR, you have the following rights:

• Right of Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data (subject to legal obligations)
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time (does not affect prior processing)

To exercise any of these rights, please contact us via our contact page at https://fushiwellbeing.com/pages/contact-us. We will respond within one month.

Right to Complain: If you believe we have not handled your data properly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.

9. DATA SECURITY

We implement appropriate technical and organisational measures to protect your personal data:

• SSL/TLS encryption for data transmission
• Secure password storage using encryption
• Regular security assessments and updates
• Access controls and staff training
• Third-party payment processing (we never store full card details)
• Data processing agreements with all service providers

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

10. MARKETING COMMUNICATIONS

10.1 Consent

We will only send you marketing emails if you have opted in. You can subscribe through:

• Our website subscription forms
• Checkout opt-in
• Account preferences

10.2 Unsubscribing

You may unsubscribe at any time by:

Clicking the unsubscribe link in any marketing email
Updating your account preferences
Contacting us via https://fushiwellbeing.com/pages/contact-us

Please note: Unsubscribing from marketing does not affect transactional emails (order confirmations, shipping notifications, etc.).

11. "ASK RIA" CHATBOT AND SUPPORT DISCLAIMERS

11.1 AI-Powered System

Ask Ria is an AI-powered system and not a human advisor. By interacting with Ask Ria, you acknowledge that your inputs are processed by an automated AI system.

11.2 Informational Purposes Only

Our Ask Ria chatbot and customer support team provide general wellness information and product guidance. This information is for informational and educational purposes only and does not constitute:

Medical advice, diagnosis, or treatment
Professional healthcare advice
A substitute for consultation with a qualified healthcare practitioner

11.3 No Liability for Advice

To the fullest extent permitted by law, we cannot be held responsible for:

• The accuracy, completeness, or reliability of information provided by Ask Ria or our support team
• Any consequences, adverse reactions, or health outcomes resulting from reliance on such information
• Decisions made based on information provided through these channels

11.4 Medical Conditions and Medications

IMPORTANT: If you are pregnant, nursing, taking medications, or have any medical conditions, you must consult with your doctor, pharmacist, or qualified healthcare practitioner before using any of our products or following any advice provided. Our products and advice are not intended to diagnose, treat, cure, or prevent any disease.

11.5 AI Chatbot Limitations

Ask Ria is an AI-powered chatbot that may occasionally provide incomplete, inaccurate, or outdated information. Always verify important information with qualified professionals before making health-related decisions.

11.6 Data Collection from Chatbot Interactions

Conversations with Ask Ria and our customer support are recorded and stored for quality assurance, training purposes, and to improve our services. Any health or wellness information shared through the chatbot is provided voluntarily by you. You are advised not to share sensitive personal health information, financial details, or passwords through chat channels.

We do not intentionally collect or process special category health data. If you voluntarily provide health-related information through chatbot interactions or customer support, this information will be processed only for customer service, safety, and service improvement purposes, in accordance with UK GDPR.

Your data protection rights under UK GDPR (described in Section 8) apply to all personal data we collect, including personal data contained within chatbot conversations.

12. COOKIES POLICY

12.1 What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work more efficiently and provide information to website owners.

12.2 Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the website to function. They enable core functionality such as:

• Shopping basket functionality
• Secure checkout process
• User authentication and account access
• Security features
• Cookie consent preferences (Pandectes GDPR)

These cookies do not require consent as they are necessary for the website to work, however, you will still be informed about their use when you visit our website.

Performance and Analytics Cookies

These cookies help us understand how visitors use our website:

• Google Analytics (website usage, visitor statistics)
• TripleWhale (analytics and attribution)
• Lifetimely (customer lifetime value tracking)
• Taly (analytics)
• Page load performance monitoring
• Search query tracking (Boost AI Search)

Functional Cookies

These cookies enable enhanced functionality:

• Remembering your preferences (currency, language)
• Social media sharing features
• Chatbot functionality (Ask Ria)
• Cart recovery features (CartBot)
• Product recommendations and quiz responses

Advertising and Targeting Cookies

With your consent, we use cookies for personalised advertising:

• Google Ads remarketing
• Facebook/Meta Pixel
• TikTok Pixel
• Pinterest Tag
• Personalised product recommendations

12.3 Cookie Consent

When you first visit our website, you will see a cookie consent banner managed by Pandectes GDPR. You can choose to:

• Accept all cookies
• Reject non-essential cookies
• Customise your cookie preferences

You can change your cookie preferences at any time by clicking the cookie settings link in the footer of our website.

12.4 Managing Cookies

You can control and delete cookies through your browser settings. Please note that disabling certain cookies may affect website functionality, particularly the shopping basket and checkout process.

For more information about cookies and how to manage them, visit www.aboutcookies.org or www.allaboutcookies.org

13. CHILDREN'S PRIVACY

Our website and services are intended for adults aged 18 and over. We do not knowingly collect personal data from children under 18. If we become aware that we have collected data from a child without parental consent, we will delete it promptly.

Adults may purchase products for children, provided the products are suitable for children according to the manufacturer's guidelines.

14. CHANGES TO THIS POLICY

We may update this Privacy and Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. We will notify you of significant changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending an email notification (for material changes)
• Displaying a prominent notice on our website

Your continued use of our website after changes constitutes acceptance of the updated policy.

15. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy and Cookie Policy or our data practices, please contact us via our contact page:

https://fushiwellbeing.com/pages/contact-us

For general enquiries and frequently asked questions, please visit:

https://fushiwellbeing.com/pages/frequently-asked-questions

Fushi Wellbeing Ltd
Unit 9 Roslin Road
Roslin Square, Acton
London W3 8DH
United Kingdom
Company Registration Number: 6568501
VAT Registration Number: 930 0668 43