Cookie & Privacy Policy

Cookies are small files containing a short string of numbers and letters placed automatically by a website into the cookie folder in your browser. Cookies are generally used to make a website easier and faster to use. The cookie recognises that a device is or has accessed the website and acts accordingly, (depending on what the cookie is designed to do). Mostly cookies perform mundane, but necessary tasks.

We use cookies for several different purposes.

• If you submit data through a form such as those found on contact pages, comment forms, or blog subscription, cookies may be set to remember your user details for future correspondence.
• If you purchase items via ecommerce, cookies may be set to allow you to add products to your basket, display the correct page for the device you are using, verify your details when you make an order, and allow us to process payment for an order.

Third-Party Cookies

In special cases, we also use cookies provided by trusted third parties like Google Analytics. Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content and for retargeting.

When you first access the site, you may receive a message advising you that cookies and similar technologies are in use. By clicking "accept all", you signify that you understand and agree to the use of these technologies, as described in this Cookie Policy. By clicking "settings", you can choose to accept or reject specific cookies.

By clicking consent you are giving us permission to use cookies that are used for “ads personalisation”. This is via Google whereby cookies and other technologies for advertising, including serving, rendering and personalizing ads.

You may withdraw consent at any time. Most browsers allow you to refuse to accept cookies. You can also remove cookies from your browser settings. Be aware that disabling cookies may affect the functionality of this and many other websites you visit. Therefore, it is recommended that you do not disable cookies.

Please see the following links for information on how to manage, block, or delete cookies for the most popular browsers:

Microsoft Internet Explorer:

https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies

Google Chrome:

https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DDesktop&hl=en

Mozilla Firefox:

https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Apple Safari:

https://support.apple.com/en-gb/guide/safari/sfri11471/mac

To find out more on how to manage and delete cookies, visit aboutcookies.org. For more details on your choices regarding use of your web browsing activity for interest-based advertising you may visit the following sites:

• networkadvertising.org
• optout.aboutads.info
• youradchoices.com
• youronlinechoices.eu

We collect personal data from you when you provide it to us directly and through your use of the Site. None of the cookies we use contain or pass personal, confidential, financial information or any other information that could be used to identify individual visitors to the website. This information may include:

• Information you provide to us when you use our Site (i.e., your name, contact details, gender, product reviews, and any information which you add to your account profile).
• Transaction and billing information, if you make any purchases from us or using our Site
• Records of your interactions with us (i.e.: if you contact our customer service team, interact with us on social media).
• Information you provide us when you enter a competition or participate in a survey.
• Information collected automatically, using cookies and other tracking technologies (e.g. which pages you viewed and whether you clicked on a link in one of our email updates). We may also collect information about the device you use to access our Site.
• Other information necessary to provide the Site, for example we may access your location if you give us your consent.

What do we use this personal data for?

Depending on how you use our Site, your interactions with us, and the permissions you give us, the purposes for which we use your personal data include:

• To fulfil your order and maintain your online account.
• To manage and respond to any queries or complaints to our customer service team.
• To personalise the Site to you and show you content we think you will be most interested in, based on your account information, your purchase history and your browsing activity.
• To improve and maintain the Site and monitor its usage.
• To send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so.
• For security purposes, to investigate fraud and where necessary to protect ourselves and third parties.
• To comply with our legal and regulatory obligations.

We rely on the following legal basis, under data protection law, to process your personal data:

• Because we have obtained your consent ((i.e., where you contact us with a query, where you add optional information to your account profile, or
• Because we have obtained your consent (i.e. where you contact us with a query, where you add optional information to your account profile, or if you consent to receive marketing from us).

If you buy a product from our website, we do use cookies to pass your contact details through the checkout process. But we never request or store any financial details in this way. Your financial details are only ever passed using an encrypted and secure format from our secure payment page to your own bank for processing.

Using your browser settings you are free to refuse cookies. However, for purely technical reasons this may cause errors when trying to use our website. For more information on cookies and how to restrict or delete them, visit www.aboutcookies.org.

We may edit this policy from time to time. Please check this policy regularly for any changes. Our site is hosted on Shopify. Shopify limits customer tracking by downgrading its own non-essential cookies, to session cookies. Session cookies are generally deleted when the customer closes their browser. If a customer consents to tracking, then the non-essential cookies are upgraded to persistent cookies, which are not deleted when the customer closes their browser. Cookies are one way we comply with GDPR guidelines.

What personal data do we collect about you?

We collect personal data from you when you provide it to us directly and through your use of the Site. This information may include:

• Information you provide to us when you use our Site (i.e. your name, contact details, gender, product reviews, and any information which you add to your account profile);
• Transaction and billing information, if you make any purchases from us or using our Site (i.e.: credit/debit card details and delivery information)
• Records of your interactions with us (i.e: if you contact our customer service team, interact with us on social media)
• Information you provide us when you enter a competition or participate in a survey.
• Information collected automatically, using cookies and other tracking technologies (e.g. which pages you viewed and whether you clicked on a link in one of our email updates). We may also collect information about the device you use to access our Site.
• Other information necessary to provide the Site, for example we may access your location if you give us your consent.

What do we use this personal data for?

Depending on how you use our Site, your interactions with us, and the permissions you give us, the purposes for which we use your personal data include:

• To fulfil your order and maintain your online account.
• To manage and respond to any queries or complaints to our customer service team.
• To personalise the Site to you and show you content we think you will be most interested in, based on your account information, your purchase history and your browsing activity.
• To improve and maintain the Site and monitor its usage.
• To send you marketing messages and show you targeted advertising, where we have your consent or are otherwise permitted to do so.
• For security purposes, to investigate fraud and where necessary to protect ourselves and third parties.
• To comply with our legal and regulatory obligations.

We rely on the following legal basis, under data protection law, to process your personal data:

• Because the processing is necessary to perform a contract with you, or take steps prior to entering into a contract with you (i.e., where you have made a purchase with us, we use your personal data to process the payment and fulfil your order).
• Because we have obtained your consent ((i.e., where you contact us with a query, where you add optional information to your account profile, or
• Because we have obtained your consent (i.e. where you contact us with a query, where you add optional information to your account profile, or if you consent to receive marketing from us).
• Because it is in our legitimate interests as an e-commerce provider to maintain and promote our services. We are always seeking to understand more about our customers in order to offer the best products and customer experience. We use information about you to tailor your view of the Site, to make it more interesting and relevant in respect of the products and offers on view.

We use third-party payment providers to handle card and payment processing data securely. We never see or store any card or payment information. In accordance with Article 6(1)(b) of the General Data Protection Regulation (GDPR) any other data is only used to process your purchase securely. In accordance with Article 6(1)(c) of the General Data Protection Regulation (GDPR), we need to retain data related to all purchases to fulfil our existing legal obligations to account for tax and VAT on all transactions.

We love to communicate with our customers and so, depending on your marketing preferences, we may use your personal data to send you marketing messages by email. Some of these messages may be tailored to you, based on your previous browsing or purchase activity, and other information we hold about you. If you no longer want to receive marketing communications from us (or would like to opt back in), you can change your preferences at any time by contacting us (details below), clicking on the ‘unsubscribe’ link in any email, or updating your settings in your account. If you unsubscribe from marketing, please note we may still contact you with service messages from time to time (e.g. Order and delivery confirmations. You may also see ads for our Site on third party websites, including on social media. These ads may be tailored to you using cookies (which track your web activity, so enable us to serve ads to customers who have visited our Site). Where you see an ad on social media, this may because we have engaged the social network to show ads to our customers, or users who match the demographic profile of our customers. In some cases, this may involve sharing your email address with the social network. If you no longer want to see tailored ads you can change your cookie and privacy settings on your browser and these third party websites.

We share customers’ personal data with third parties in the following circumstances:

• With other companies in our group of companies, as necessary to operate the Site.
• With our suppliers and service providers working for us, e.g. as necessary to operate the Site, including payment processors and delivery companies.
• With our professional and legal advisors.
• With third parties engaged in fraud prevention and detection.
• With law enforcement or other governmental authorities, e.g. to report a fraud or in response to a lawful request.
• In the event that we sell any business assets, the personal data of our customers may be disclosed to a potential buyer. In this event, we will make reasonable attempts to ensure the buyer will be bound by the terms of this Privacy Policy.
• Otherwise, where we have your consent or are otherwise legally permitted to do so.

We use service providers within the UK. If we transfer personal data outside the European Economic Area we will, as required by applicable law, ensure that your privacy rights are adequately protected by appropriate safeguards, in particular the EU’s standard contractual clauses. We will keep your personal data for as long as we need it for the purposes set out above, and so this period will vary depending on your interactions with us. For example, where you have made a purchase with us, we will keep a record of your purchase for the period necessary for invoicing, tax and warranty purposes. We may also keep a record of correspondence with you (for example if you have made a complaint about a product) for as long as is necessary to protect us from a legal claim. Where we no longer have a need to keep your information, we will delete it. Please note that where you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future.

This Site ensures that data is encrypted when leaving the Site. This process involves the converting of information or data into a code to prevent unauthorised access. This Site follows this process and employs secure methods to ensure the protection of all credit and debit card transactions. Encryption methods such as SSL are utilised to protect customer data when in transit to and from this Site over a secure communications channel. Whilst we do everything within our power to ensure that personal data is protected at all times from our Site, we cannot guarantee the security and integrity of the information that has been transmitted to our Site.

Children

Our Site is not intended for, and should not be used by, children under the age of 18. We do not knowingly collect personal data from children under 18.

When you join our in-store loyalty programme the following details are collected from the form you fill in: name, address, email address, date of birth (optional), time and location of signing up for your loyalty card, marketing opt-in preference and acceptance of our terms and conditions. We use a third-party supplier to support our loyalty programme.. For more information on the terms and conditions for our loyalty card please read our Loyalty Ters and Conditions.

Our website uses "cookies" to track use and allow customers to purchase from our website. Please note that these cookies do not contain or pass any personal, confidential or financial information or any other information that could be used to identify individual visitors or customers purchasing from our website. Please note that you are free to refuse cookies. However, for purely technical reasons this may prevent you from purchasing from our website. This is because anonymous cookies are commonly used to keep track of the contents of customers’ shopping baskets or trolleys during the checkout process. This facility ensures that the items added to (or removed from) your basket are accurately stated when you go to pay.

For more information on how Google uses this information please visit Google’s Privacy & Terms site

You have certain rights in respect of your personal data, including the right to access, portability, correct, and request the erasure of your personal data. You also have the right to object to your personal data being used for certain purposes, including to send you marketing. See ‘Marketing’ above, for more details of how to opt-out of marketing. We will comply with any requests to exercise your rights in accordance with applicable law. Please be aware, however, that there are a number of limitations to these rights, and there maybe circumstances where we are not able to comply with your request. To make any requests regarding your personal data, or if you have any questions or concerns regarding your personal data, you should contact us using the details below. You are also entitled to contact your local supervisory authority for data protection.

Contact us at help@fushi.co.uk

If you have any questions relating to our Privacy Policy, please email us at help@fushi.co.uk or use our contact us form. This policy was last updated on 21/03/2018.